Videography history briefly outlined.

Anyone can grab a video camera and press the red button. But it takes a trained eye, experienced hands and state-of-the-art equipment to professionally produce engaging wedding, school play, sports day video that documents life’s most important moments through rich details. Capturing every detail of your big day in high definition is what we do.

Digital video was first introduced commercially in 1986 with the Sony D1 format, and for the first time, analogue losses were eliminated, and the ability to copy moving images without losses was achieved. The difference between analog and digital is like comparing a typewriter with a word processor. Just like the cut and paste function is much easier and faster with a word processor, editing is easier and faster with a digital video. Also, many effects that were exclusive for specialized post production houses are now easily achieved by bringing in files from Photoshop, Flash, and Sound Edit as components in a video mix.

It is easier to maintain the quality of a digital video. Traditional VHS/Beta tapes are subject to wear and tear more so than DVD or hard drive disks. Also, once done, a digital video can be copied over and over without losing its original information. Sharing digital video is as easy as sending the file via Social Media, or uploading to video specialist sites such as You Tube and Vimeo.

With the latest equipment, we capture every movement in detail, and then at the Post Production Desk, we edit the thousands of frames, apply color correction and digital enhancements to preserve your memories for eternity. Editing video is far more than merely cutting and pasting clips together. A logical workflow must ensure that the final product follows a true timeline, and that the audio track is synchronised to the images. This is a small part of the specialist attention to detail that is the difference between professional video works, and the amateur home video  media.

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